Subliminal Films was founded in 2006 by JoeDolanPR, the boutique publicity house that provides global news distribution, album drops and PR campaigns for the hard rock music market.  During it’s humble beginnings, Subliminal worked to document one-off performances that would accompany news distribution to gain exposure for artists working through Los Angeles. This included artists from virtual unknowns to headliners; the latter often offering rare moments in their performances as many of them were playing on their home court.

As the provisions of service grew, the video production arm of JoeDolanPR branded as ApertureLive.com. Much of the captures were single camera based, recorded on site and included interview related material to announce new musical instrument releases, brand partnerships and artist relations. This included years of on-site captures for online magazine distribution and promotion for hundreds of manufacturers at the annual NAMM Convention held in Anaheim, CA.

Event coverage became the daily norm, mostly in part to the news distribution and promotional end delivered by JoeDolanPR. Over time, this involved providing event coverage for entities including Disney Music, St. Jude’s Children’s Hospital, TJ Martell, Medlock-Krieger annual events, The Dio Cancer Fund, The SoCal Burn Ride and Rider Round-up, Rock Against MS, Shredfest, Rock and Roll Fantasy Camp, Soundcheck Live, the LA Drum Show, the Sunset Jam, Rick Springfield’s Rock for Ruben and the Viper Room among the host of arenas where JoeDolanPR provided promotional campaigns and news distribution.

Networking with artists, management and venues, ApertureLive.com began producing live concert captures with multiple camera edits. This included working with talents to produce high quality live performance media with little to no budget for production. On the Clients Served page, you can see a list of some of the entities for whom Subliminal Films worked magic, creating high quality visuals with limited or no available production budget; but consistently exceeded goals and provided a high ROI with global views of often rare documented stage performances.

Further branching out with video captures and editing, Subliminal Films has created countless videos for marketing as well as promotion and training for entities including: Torque Lock Structural Systems, LeakTronics, Alex and Ani, The Los Angeles Car Show, National Park Service and a long list of instrument manufacturers to boost visibility in their annual new product announcements and to showcase the services they provide for targeting customer acquisition.